Just as the college search process for students has been modified as a result of technology and various social media platforms, so too has the recruitment process for the colleges they’re researching. For students, it’s already a familiar feeling to default to searching for most of their information online, so it’s only natural that colleges were willing to meet them there. In such a competitive landscape, college marketers, recruiters and other professionals are racing to be able to place the content in front of potential students at the most optimal times in their high school careers. Colleges are having a much harder time relying on the old guard of methods that once found them success in the recruitment process. Schools that have made updates to their marketing and communication strategies have seen significant improvements in their ability to recruit students. To learn more about the strategies in which these institutions have been using to find this success, be sure to check out the resource accompanying this post.

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